Heineken are known for their clever adverts and they continue that tradition with this rather clever film they have made to promote their global UEFA Champions League Trophy Tour.
The film involves setting up football fans to find out what they would do if they found themselves unexpectedly alone with the trophy.
Well-known UEFA ambassadors will also join the tour, including two-time UEFA Champions League winner, Christian Karembeu in Mexico, Chelsea legend Celestine Babayaro in Kenya and Dutch footballing hero Ronald de Boer in China.
Commenting on the Trophy Tour, David Taylor, UEFA Events S.A. CEO, said: “The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The Trophy Tour really demonstrates the true global reach and appeal of the UEFA Champions League. We are delighted that together with Heineken we can reward the passion and dedication of football fans around the world by taking the trophy to them.”
Sponsored by – Heineken