Belfast based Male Grooming expert Jason Shankey, who launched his unique range of hair and skincare products into the Urban Retreat at Harrods this year, has now gone one step further by promising men a completely pain-free shave.

The Perfect Shave comprises Shankey’s three shaving products and his expert guide to shaving, all packaged together in a gorgeous, masculine box.

Shankey, who is a regular contributor to magazines such as Men’s Health and FHM, and TV shows including 10 years younger, told us “97% of men suffer from pain, irritation and redness due to shaving, and my unique ‘Perfect Shave’ recipe utilises our three hero products which target men’s underlying shaving problems, facilitating a quick, painless and easy to follow daily routine.

His range of products were developed over a number of years using a hands-on approach, and contain a fascinating list of ingredients which claim to help men’s skin to look clearer, healthier and younger. In Northern Ireland, it is available exclusively in his salons and at House of Fraser Belfast.

From hair growth inhibitors to super exfoliants, his range guarantees a pain-free shave by targeting both the natural and man made processes which cause skin to look red and aggravated, resulting in baby smooth skin with no visible signs of redness.

“By slowing down the beard regrowth, men don’t need to shave as often. And shaving less often means less scraping of the skin, resulting in better looking skin”, he said.

The Perfect Shave gift box is £48  More details about his products can be found on the company’s website: www.jasonshankey.com/expert