The original ‘button up’ is breaking new ground for Ben Sherman as they return to their roots with their AW14 collection. they say buttoning up is a deliberate style that exudes ‘Britishness’ and personal pride, like the original 1963 shirts

our writer Eddie jumped at the chance to get involved as you can see!, I think someone has aspirations as a model ? All the

photos in this post feature him modeling a shirt from the new collection.

To celebrate the new collection Ben Sherman are asking you to ‘Button up’ for a chance to win your very own shirt from the collection.

To enter all you have to do is:
1. Follow @aheritageofmodernism on Instagram (Ben Sherman’s handle)
2. Upload a photo and tag @aheritageofmodernism in it using #buttonup
hashtag
3. Answer the question ‘Why do you button up?’

The new collection is available now :
http://www.bensherman.com/new-arrivals/shirts