Carlsberg in an extension of their If Carlsberg did …   series  have today launched what is probably the best shopping trolley in the world, working with car customisers Yiannimize to create a motorized trolley complete with an electric engine, a beer cooling system and satellite navigation.

Problems  such as struggling to find the right food aisle, being forced to purchase warm crates of beer and struggling with wonky shopping trolley wheels have been addressed to create the ultimate shopping experience for the Carlsberg customer.