Shangri-La is a fictional place described in the 1933 novel Lost Horizon by English author James Hilton.  Hilton describes Shangri-La as a mystical, harmonious valley, gently guided from a Monastery, enclosed in the western end of the Kunlun Mountains. Shangri-La has become synonymous with any earthly paradise, I often wonder what or where is my Shangri-La?

The new video from Shangri-La Hotels shows a wolf running , heading off on its own and I think the message is clear,  don’t follow the pack choose a different kind of holiday, away from the package holidays, crowded streets, tacky souvenirs, 2for1 drinks  and pounding music. Choose somewhere you want to go and do it

Don’t follow the crowd , I certainly won’t be this year and I hope you follow your heart too and head to that destination you have always dreamed of, let’s  make 2012 the year dreams become reality.

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