So What do you do with 1oo of Sony’s new Xperia smart phones?

Build a giant light show extravaganza of course! Sony has collaborated with designer Christopher Raeburn to create this unique campaign in the run up to London Fashion week.

Sony have somehow managed to sync all these phones together to flash on command in time to the models movements in a really cleaver way. I could go on explaining it but why don’t you just watch the video below?   very cool.

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