Stella Artois, has launched The Connoisseur Series – a collection of exclusive video portraits, each providing an intimate look into the world of renowned quality craftsmen, including world renowned directors and stars of the sporting world.
The first video provides an insight into the imagination and creative mind of Oscar nominated film director Wim Wenders, who recently directed the Stella Artois Cidre advert, The Simple Life.
Next in the series is Director Shane Meadows, who is behind Made of Stone – one of the many films Stella Artois supports through its bursary scheme
internationally renowned polo player Jamie Morrison who appeared at this year’s MINT Polo in the Park, supported by Stella Artois.
The series will highlight the featured connoisseur’s individual craft, capturing their passion and vision, revealing the hidden inspirations and motivations behind achieving excellence in areas such as film and sport. Each film explores the role of rituals in each personality’s profession and how this has assisted their success, allowing them to meet the highest standards in their field of expertise.
Viewers can discover the Stella Artois Pouring Ritual** through the Connoisseur Series which will be hosted on the newly launched Stella Artois UK YouTube channel (http://www.youtube.com/